More and more, those who look ahead will have an advantage in digital communications, in particular on social media. Anticipating future trends is not just fun, and incredibly difficult too, it’s also vital if you want to be able to allocate your resources properly and develop an integrated communications approach across online and offline channels.

 

So, after some #Brusselslockdown week-end reading (Forrester, Gartner, Social Media Today, Mashable and more), here’s my take on what the 10 most probable social media trends of 2016 look like, with a focus on government communicators and how they can adapt to or anticipate these trends. Would love to hear about other trends I missed out on.

 

Here’s a visual summarizing the 10 trends, in case you’re lazy – aren’t we all? Probably trend 11 :-)....

Via Jeff Domansky, Os Ishmael