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... Instead of the usual advertising song and dance, Chevy decides to do something special that will garner more attention and create great PR. At game 7 of the World Series in Kansas City, MO the Kansas City zone manager, Rikk Wilde, presented the MVP winner Madison Bumgarner of the San Francisco Giants with his very own Chevy Colorado truck.And how does Wilde do?
He totally messes up! He stumbles right through, he looks like he’s going to have a nervous breakdown or a heart attack. The people on screen with him look nervous for him (with the exception of the guy fixing his hair). It’s a right mess. While trying to explain the virtues of the 2015 Chevy Colorado, he ditches his script and explains live on television at the championships of the World Series that this truck has “technology and stuff” such as wifi, etc.
Technlogy and stuff, huh? How exciting! #TechnologyNStuff And yet, Chevy takes it on and turns it around! The same night #TechnologyNStuff starts trending, they own it with this beautiful tweet...
Via Jeff Domansky, Os Ishmael
See my earlier scoop for comments, but this is another great example of viral marketing created by smart moves.
I love it! Be yourself.