Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.
Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.
Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.
However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading
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Martin (Marty) Smith
I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.
Visual graphics can be both fun and informative for your niche audience.
Create Infographics That Grow Your Following Online
People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.
Gilbert shows you how to create graphics that audiences are more willing to share.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Featured image: 123rf.
Read full article here: http://ow.ly/x9eO30aBqyw
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