In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.
Via Kathy Hansen, Hans Heesterbeek
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Stories - an experience for your audience - |
In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.
Scooped by malek |
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
It's a strategy, not just words
Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'.
One of the key sentences in this article for me is "I think that good communicators, the great communicators, all really do it (storytelling) naturally." Keith Richie points out that it works for leaders as well as brands and/or organisations. But will all communication professionals who offer 'storytelling' recognize that? I've seen some ugly twists to good stories or good stories thrown away for the sake of a 'new story'...
Scooped by malek |
Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words.
What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about:
1. Storytelling is a selfless, empowering act
2. Storytelling looks to the future
As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!
And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."
Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Scooped by malek |
The best articles from across the web that I can find on using stories and storytelling in business.
I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our business, or give valuable how-to tips.
HOW TO FIND MATERIAL? Click on the Tags tab above, and then click on one of the tags.
I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.
I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!
And I hope you will also visit my website & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: www.juststoryit.com
Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor. Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change. Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!
Scooped by malek |
"Social Media is all about storytelling, or so the “guru’s” will tell you. That’s when they aren’t telling you that it’s all about relationships. Ok so I am supposed to tell stories to people so they will “like” me as a brand and that will create a relationship? Actually that is a pretty fair description of the way social media should work. It can’t be about a relationship without there first being something to attract attention. Back in the day, as people are want to say around here (Texas), we used to practice a principle called AIDA - Awareness, Interest, Desire, Action. That has, for some people, fallen out of favor, but I have no idea why. It works, and it works at all levels of human interaction - which is afterall what Social Media is supposed to be about."
I like this article because like others, it shows us how little advertising and marketing has changed over the years. And that the advent of social media hasn't changed the basic principles of marketing, advertising, or storytelling either.
Yet why should YOU read it? Because mastering the principles of AIDA and storytelling are all you really need to pay attention to. It is easy to feel overwhelmed these days trying to grapple with all the technology wonders of the internet, social media, digital storytelling, transmedia storytelling, etc.-- plus the effects of these on marketing for businesses of all sizes. Ay yi yi. But really -- just stick to the knitting of AIDA and storytelling to get ahead.
There are videos to view from the 1970s and today that prove the author's point. The author's final words are that storytelling has always been at the center of advertising and marketing -- and always will be.
Thank you Gregg Morris @greggvm for sharing this article with me.
Food for thought. I do think because of the change in trends of media and technology advertising and marketing has really broadened and there is a gap in some companies because they can't keep up. But really using basic campaigns and techniques a campaign can use social media as a platform as opposed to a whole new advertising sector.
I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication.
Being able to captivate your sub without boring them.