Do you track social media metrics? Real life examples illustrate you need to do something & 5 tips to help you start measuring your results....
What’s missing from this social media list?
There’s no mention social media marketing’s relationship to revenues (including lead generation) or profits, the elements businesses use to keep score of their success.
This, despite the fact that marketing’s goal is to communicate to and engage with its target audience; to convey the value of its products and services and drive profitable sales.
Tracking social media results to sales can be difficult since it may not be the last piece of marketing touched before the purchase as is the case with search or affiliate sales. In part, this is why so many executives attribute improved branding to social media. They need to show that it’s supporting their overall efforts in a measurable way in order to continue to provide budget and resources....
Via Jeff Domansky, Os Ishmael
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Heidi Cohen shares excellent advice on measuring what matters in social media.