The main reason why infographics are so successful is that they transpose written data into a visual representation of the ideas that information contains. Visual data is absorbed much more quickly and easily, which leads to faster understanding. The majority of the population learns best through visual stimuli as shown in research undertaken into Individual learning styles, which is why for advertising companies, such as those involved in ecig marketing, relevant information is delivered in a visually interesting, coherent and direct way.
Via Jeff Domansky, DKW Online
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THE PHOTO INFOGRAPH: it is visually appealing and interacts with the reader playfully, however because it has to be more visual and use less text, it misses more specific information and stays instead more general