digital marketing strategy
184.9K views | +0 today
Follow
 
Rescooped by malek from Digital Brand Marketing
onto digital marketing strategy
Scoop.it!

3 Reasons Why People Want Long Form Storytelling Over 'Snacks'

3 Reasons Why People Want Long Form Storytelling Over 'Snacks' | digital marketing strategy | Scoop.it
There's an emerging case that long-form, high quality content might be the best way to build a millennial audience.

Via Os Ishmael
malek's insight:

The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group. 

 

Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.

 

Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Kajsa Hartig's curator insight, March 11, 2016 2:29 PM

The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group. 

 

Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.

 

Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Jean-Pierre Blanger's curator insight, March 13, 2016 11:02 AM

The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group. 

 

Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.

 

Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Daniel Calabuig's curator insight, March 30, 2016 6:52 AM

The original title of this post is focused on Millennials. But in truth, the points made here belong to any age group. 

 

Time and again we are shown how popular long form content really is. This totally debunks the myth that we have attention spans shorter than a gnat.

 

Read why people love long form content and what it does for the creators of such content. LOL, now if only I could find more time to write.....

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

digital marketing strategy
Think | Visualize strategic marketing planning
Curated by malek