digital marketing strategy
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Determine Your Content Marketing ROI

Determine Your Content Marketing ROI | digital marketing strategy | Scoop.it
What is your content marketing ROI? The truth is—most marketers don’t know. Around three quarters struggle to quantify the return on their content marketing

Via Peg Corwin, massimo facchinetti, Jesús Hernández
Peg Corwin's curator insight, May 1, 2016 9:07 PM

Thoughtful discussion.  "Feldman advises creating formulas that make sense for your sales cycle and applying them to measure, for example: 

  • An individual piece of content (e.g. a blog post, a webinar)
  • A group of content assets (or “campaign,” if you like)
  • A form of content (e.g. your blog, all webinars)"
Jérémy Pradier's curator insight, May 6, 2016 5:09 AM
Useful of course :)
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