The brand, which runs 216 shops as well as franchised stores, is looking at ways to save cash.
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Business Management gold dust: Superdry - the pseudo-Japanese, but actually founded in Cheltenham fashion company - is thinking of leaving the London Stock Exchange - and in doing so converting from a public limited company to a private limited company as it seeks to restructure and save money.
It is hoping to save cash - because listing as a public limited company does come with a variety of costs, and, I suspect, it will be pursuing a range of other strategies - seeking alternative sources of finance, as well as "improving its product ranges and reallocating marketing spend", highlighted in the article.