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Recent footwear flotations have not fared well but German brand hopes to buck trend with multibillion listing in US
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The notion that the once-frumpy Birkenstock is being floated in the US stock market would once have been seen as fanciful in the extreme. However, the private limited company are looking to raise up to $1.6bn through the initial public offering (IPO) to effectively continue doing what they're already doing in looking at limited product development, with some feeling that the brand name won't support more adventurous forms of risk-taking.