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All things Business Management - relating to the IB Business Management course
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‘Brands to avoid’: Mars and Cadbury among chocolate firms criticised in ethics report | Chocolate | The Guardian

‘Brands to avoid’: Mars and Cadbury among chocolate firms criticised in ethics report | Chocolate | The Guardian | IB Business Management | Scoop.it
Only 17 out of 82 companies investigated were found to use suppliers that paid cocoa farmers enough to live on
Graham Watson's insight:

It seems as though a majority of confectionery manufacturers are using chocolate suppliers who aren't paying a fair wage. The study also looked at whether they were adopting other sustainable practices in relation to sustainability, tax avoidance, the use of palm oil, deforestation and packaging.

 

As a result a number of big brands - among them Mars, Nestle and Mondelez were rated as "brands to avoid", indicative of low standards in relation to all of these measures. 

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Toblerone to remove Matterhorn mountain peak from packaging - BBC News

Toblerone is to remove the Matterhorn mountain peak from its packaging when some of the chocolate's production is moved from Switzerland to Slovakia.

US firm Mondelez said the image of the 4,478m (14,692 ft) mountain will be replaced by a more generic summit as the chocolate will no longer fall under the strict rules of "Swissness".

They state that national symbols are not allowed to be used to promote milk-based products that are not made exclusively in Switzerland.

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#Toblerone #Switzerland #BBCNews
Graham Watson's insight:

An interesting story about offshoring and the implications of this for the Toblerone brand, as they are no longer able to use the Matterhorn image on its packaging.

Mondelez are going to start producing the iconic chocolate in Slovakia, but in doing so they are unable to advertise its "Swissness". Will it affect the popularity of the brand though?

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