We all know that content is king, especially online.

However it would be a shame to create eye-catching photos for no one to end up ever actually seeing and appreciating them. Visual content is a great hook for attracting and retaining website traffic, but businesses need to update it regularly, while also making sure all images are consistently of a high quality. 

The article highlights Tourism Australia and Spotify Australia as two companies which have been able to use imagery to show their brand's key message in a way that resonates with their target audience. Find out more.

Via Tourism Australia , massimo facchinetti, Ivo Nový