With more than 400 million users a month who share over 80 million images a day, Instagram is hard to ignore. Yet still, the travel industry is the second slowest industry after financial services to adopt the app, despite the inspiration and strength that lies in visuals as a way to engage with consumers. Consumers are actively posting travel content - 353 million pieces of content on Instagram are travel related. Users are not just uploading photos, but tagging their locations. California reigned supreme last year, securing the top two spots of the most geotagged locations with Disneyland as number one and Dodgers Stadium at number two. Disney stayed on top once again for 2015 while Dodgers Stadium fell down five spots. Find out which other destinations made the top ten.

We all know that content is king, especially online.

However it would be a shame to create eye-catching photos for no one to end up ever actually seeing and appreciating them. Visual content is a great hook for attracting and retaining website traffic, but businesses need to update it regularly, while also making sure all images are consistently of a high quality. 

The article highlights Tourism Australia and Spotify Australia as two companies which have been able to use imagery to show their brand's key message in a way that resonates with their target audience. Find out more.

Twitter has a reputation for being the social network where news and current events are at the forefront. After all, journalists make up the largest and most active verified group there.

With a pair of updates, Instagram’s developers seem to be looking to challenge that reputation and establish the Facebook-owned photo-sharing platform as a place to go for the news of the day. A blog post on the platform’s blog reads, in part:

With more than 70 million photos and videos posted to Instagram every day, wherever something is happening, chances are you can see it here. Whether it’s behind the scenes at the NBA Finals, on the runway with the latest fashion trend at a favorite club with a local band, people are capturing moments large and small on Instagram. But, until now, there’s never been an easy way to find these moments.

Instagram has overhauled its “Explore” tab to make it easier for users to find trending people, places, events and hashtags. The blog post states:

At the top of the Explore page you will find new curated collections that will be updated regularly, featuring interesting accounts and places, from musicians and extreme athletes to stunning architecture and gorgeous beaches....

Instagram just rolled out two major updates that make it even easier for people to find your content, encouraging brands to leverage events and locations for greater discovery on the visual network.

This development makes a lot of sense given the current climate of social networks attempting to provide users with the most “in real time” experience possible.

Here are three brands that are creating great content for Instagram, using a combination of innovation, crowdsourcing, curation and planning.

Let's look at ten fantastic Instagram posts, why they work, and how you can use these ideas for your future Instagram content.

Content - Short-form videos on Vine and Instagram are powerful tools for increasing brand awareness and increasing sales. But which platform is better? Instagram, hands down.

From the outside looking in, Instagram appears to be selfies and photos of food but this visual platform has turned into a powerhouse as brands as business

Looking to use Instagram for your company? You should. Just make sure not to make these 8 mistakes.

If you're a dedicated Instagram user, you need to check out the many ways IFTTT can help you share your images.

There are hundreds of recipes available, as well as the option to create your own. From posting an image to Twitter (without it just showing up as a link) to automatically uploading pics to a Facebook album, the possibilities are endless.

To make up for falling organic reach on Facebook, major brands are shifting their allegiance to the photo-sharing app, report by L2 and Olapic finds.

Instagram continues to be a shining star in the world of social media. Boasting an extensive fan following from around the globe, it has proven itself highly valuable for some businesses, particularly local ones.