Just over half of marketers expect the Internet of Things, with ubiquitous, embedded devices constantly conveying real-time data, to revolutionize marketing by 2020. Along with this they see the power of real-time personalized mobile communication as one of the biggest trends.
Here are the trends that marketing executives see as having the biggest impact on marketers within five years:
- 51% -- Internet of Things
- 50% -- Real-time mobile personalized transactions
- 29% -- Wearable technology
- 26% -- Virtual/augmented reality
- 13% -- Privacy backlash...
Via Jeff Domansky, massimo facchinetti
What do marketers see as having the biggest impact on them over the next few years? The Internet of Things is at the top of the list.
What do marketers see as having the biggest impact on them over the next few years? The Internet of Things is at the top of the list.