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As the old saying goes, men are from Mars and women are from Venus.
An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.
For example, men are more likely to use social media for business and dating, whereas women are more likely to use it for relationships, sharing and entertainment.
But the differences don't end there.
Did you know that men prefer quick access to deals and information on social media, whereas women would rather have an encounter with a brand? And while only 18 percent of men will follow an organization for deals, 71 percent of women will.
But there are some aspects of social media on which both genders agree: Both enjoy social media ads that are funny or feature celebrity endorsements. (Hey, it's something, right?)
Learn more about how men and women use social media in the infographic.
Via Rebel Dealer
Interesante artículo sobre las diferencias en el Uso del `Social Media´ entre hombres y mujeres
This article states that women and men have different ways of using social media and mobile. It reveals women tend to rely on social media and mobile for relationship, sharing and entertainment purposes where as men use social media for business and dating reasons. Furthermore, Men are more likely to scan coupons or QR codes than women, in contrast, women tend to follow a brand for deals/sales. This article is relevant to IMC as it can be a source or an idea for a company to focus on a targeted market where they can endorse their products or services instead of aiming for a broad market.