[Marshall McLuhan] In the Age of Digital Disruption, WHAT IS a Movie? | Machines Pensantes | Scoop.it

What is a movie or a TV program? Is it the creative message, the story, or the medium of distribution, whether movie theater of living room TV set? Is a movie the once-upon-a-time full-motion b&w and color images of The Wizard of Oz or the grand panorama of Lawrence of Arabia – or is it the stories they tell? Is a TV show the grainy images distributed through a broadcast or cable system and displayed on a tiny living-room set shows – or is Edward R. Murrow, I Love Lucy or Elvis on The Ed Sullivan Show?

 

When is a movie no longer a film and TV no longer TV but video? For more than a half-century, the two dimensions of mass-media visual storytelling – to recall Marshall McLuhan, the medium and the message – have been inseparable. Once upon a time, movies and TV programs were indistinguishable from how they were experienced, whether on a theater screen or a home set. Those days are ending.


Via The Digital Rocking Chair