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Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Must Market | Scoop.it
From www.thedrum.com - March 17, 2014 4:54 PM

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company

Martin (Marty) Smith's insight:

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

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Tim Mustill's curator insight, March 18, 2014 6:16 AM

No worse than print media imho!
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Rescooped by Martin (Marty) Smith from Marketing_me
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Must Market | Scoop.it
From webbiquity.com - August 1, 2013 7:07 AM

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?


In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

  • • Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);
  • • Consideration (longer average visit duration, social shares); and
  • • Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss, Alessandro Rea
Martin (Marty) Smith's insight:

Social media requires new Key Performance Indicators because the value of social media marketing goes deeper than a single Stimulus -Response monkey on a string conversion. Greatbinfographic to help figure out those new KPIs.

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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:
Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie
Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing
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The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents | Must Market | Scoop.it
From www.inman.com - February 13, 2014 6:40 AM
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Martin (Marty) Smith's insight:

The Revolution Won't Be Televised YOU Will Create & Publish It
Real Estate is about to CHANGE. The space is being "rolled up" by outside forces - forces who know more about Internet marketing than real estate such as Redfin, Zillow and Trulia.

Bloomberg shared the GOOD NEWS (http://www.businessweek.com/articles/2013-03-07/why-redfin-zillow-and-trulia-havent-killed-off-real-estate-brokers ) about the "resilience" of "the old model". It seems buying a home is something people want help with and are willing to pay for that help.

If the attack of the roll up artists have been at least momentarily slowed there is another problem - how should realtors market themselves. I just scooped a post about niche marketing (http://sco.lt/7V8dLV ).

Finding an ownable "content niche" may be the most important mission any realtor faces and few understand or discuss. An attempt to be all things to all buyers/sellers online is a prescription for disaster.

Online your ability to own a niche such as relocation specialist or passionate about Arts and Crafts bungalows CREATES AN ABILITY TO SELL MORE BROADLY.

This is the CATCH-22 of marketing online where you must effectively narrowcast to have the authority needed to broadcast. Tools mastery reflects this online marketing irony for realtors. YES you can get business from StumbleUpon, but that business may be costly since learning StumbleUpon took away from your mastery of Facebook and GooglePlus.

I don't agree with the elimination of Twitter for realtors. Twitter is the "radio of the web" when you blog something Twitter is a great place to announce its presence. Twitter helps build community and its time to use to mastery is low enough it shouldn't take away from a more concentrated focus in learning how to use Facebook and G+ at high levels.

I do agree with Facebook and G+ along with a blog / website (see my Curatti post on the difference between blogs and websites http://curatti.com/websites-vs-blogs/ ) as the core of any realtors online marketing tool set and arsenal and the linked post does a great job explaining why.

The most important, and counter intuitive, idea is to NARROW to an ownable niche in a real estate agents online marketing since doing so creates the permission and authority needed to benefit from broadcast.


In other words, if you are the Arts and Crafts bungalow expert in Durham, NC you will get more condo and Victorian sales too because your online presence has authority. Trying to become an online authority in more than one niche is HARD to IMPOSSIBLE.

And that online marketing lesson applies to lawyers, doctors, accountants and car dealers too. Find the ownable niche, become an authority even if it is only "local authority" and use Facebook to create community and GooglePlus to create conversation and you will continue to beat back the Zillows of the world.

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Bill Gassett's comment, February 13, 2014 3:04 PM
Thanks for sharing Marc! I have followed and recommended your Scoop.it page:)
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8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider

8 Steps To Effective Content For Social Media [Slides] - B2B Marketing Insider | Must Market | Scoop.it
From www.b2bmarketinginsider.com - June 18, 2013 2:10 PM
Are you struggling with what to share on your social networks? Here are 8 simple steps to creating effective content for social media.


8 Steps To Effective Content For Social Media

  1. Listen first
  2. Stop creating crap
  3. Engage your audience
  4. Find your voice
  5. Be helpful
  6. Find your Rhythm: (the 4-1-1 rule of social sharing)
  7. Reject excuses for not using any social channels
  8. Be entertaining, if you can


To Read more and the slides of Michael: click here


By MICHAEL BRENNER


Martin (Marty) Smith's insight:

Love the "listen first" idea. Best ideas come from THEM (the sentient mob). #2 is infinitely more difficult since THEY also determine what is crap. The way to pave with golden bricks is to pave and understand how to mix mortar into gold. That is another way of saying you are going to produce some crap its inevitable (and needed).


The 4-1-1 Rule is for every 1 self promotion piece you should RT one and share 4. Had to look this up and the rule was popularaized by the Content Marketing Institute and Joe Pulizzi (a trusted source0. I agree, find your own 4-1-1 rule, but I like the the emphasis on OPC (Other People's Content).

Solid slides, great post by John (@AtDotComSocial).

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