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Social Media and SEO come from different directions but end up in the same place: a meaningful connection with an audience. They’re both about connecting with people. They both benefit from research and data.
Via Antonino Militello
Are you looking for new ways to generate leads through Social Media? Over the last few years, social media has emerged as an effective tool for generating leads.
Images: Intern.jpgTweet As a small business, you’ve likely had the discussion about creating a presence on Social Media.
Follow these tips to get your business started on Instagram then populate your Instagram account with content that builds an engaged community.
Via GrupoNeo
SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.
Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.
As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).
To understand what is popular, relevant, and credible, the search engines are turning to social media.
Read More: http://www.clickz.com/clickz/column/2342211/7-legitimate-ways-that-social-media-impacts-seo
Via Antonino Militello
'Do social signals (Tweets, Likes and Pluses) impact search rankings? The answer to this question is yes, but not in the traditional sense. That's why so much misinformation exists on the topic'. Forget everything you've read about correlations between social and search. Here's the Social SEO math you must understand to succeed. Read More: http://www.blindfiveyearold.com/social-signals-and-seo
Via Antonino Militello
Starting today, Twitter is gradually rolling out a major redesign of user profiles.
Via Kamal Bennani
Smart marketers are using quality content to build brand awareness and drive traffic to their sites. Here are 9 tips for creating content that gets shared.
Via Kamal Bennani
Facebook launched ten years ago in February 2004. Social media hasn't, doesn't and won't stay still. As Myspace rises, Friendster declines. The pattern's repeated itself a few times already, and even Google hasn't quite cracked the magic social network formula, at least not yet. The crown currently belongs to Facebook, a company that's made some big, big startup purchases on the way, although Twitter continues to pack (arguably) more influence. A whole lot has happened in the last decade, but we've tried to squeeze the more interesting parts into something a little more visual.
Via Lauren Moss
By now, words like "mouse" and "blog" are ingrained in our culture. We rarely think about their origins. Let's examine 7 fascinating tech term histories.
Via GrupoNeo
If your business has an online presence, then Google+ is impacting your revenue. Love it or hate it, interacting with Google+ is an important piece of an online marketing strategy. As the second largest social platform (behind Facebook), it is important to integrate Google+ into your regular social marketing activity. For those new to the platform, here are some quick tips and best practices to get you started.
Via Lauren Moss
"If you are limited to the amount of time you can spend on Google+, I recommend that you focus your efforts on the following: - Authorship – by following these steps, you can add an image next to your search listings. - Videos – by sharing videos related to your business, you can roughly get 28.6% more engagement. - Ask questions – you will get more comments if you ask engaging questions. These questions could be related to your business, the industry your are in or anything else that your friends might like. - Post on Friday – there are a lot of people on Google+ on Fridays from 11 am to 2 pm"
Via Antonino Militello
Social Media Vs. SEO - What's More Important For Small Businesses
Business 2 Community. The buzz around social media has been around for nearly half a decade now.
Via Neil Ferree
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How fast is Social Media expanding in 2014? Do you know how many active users Facebook has? How fast Google+ is evolving? How many users have never tweeted after opening their account on Twitter? Do these numbers matter to you?
Via Kamal Bennani
Relevancy is everything in marketing. The more relevant a message is to consumers, the more likely they will respond positively. For email, this is especially true, given the need to stand out in a recipient’s cluttered mailbox.
Personalization is a simple way to create a sense of relevancy. In this article, I’ll review four tips for executing successful personalization within your email program.
Via Kamal Bennani
That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it.
But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that.
Via Kamal Bennani
A massive survey of over 1,800 internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more. All data derived from the Pew Research Center.
Via Lauren Moss
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
Via Lauren Moss
Do you know what elements go into a great blog post? Get the inside scoop here.
Via Lauren Moss
You may have noticed the new look of the news feed and personal timelines that Facebook rolled out over the past few weeks. It’s begun rolling out to business pages as well and will be here for everyone soon enough. Here’s the scoop to help you prepare for the transition and plan for the future.
Via Kamal Bennani
Leveraging stunt-like experiences like a prowling tiger, a meteor crashing, an alien tentacle grabbing people on the street, Pepsi Max's creative augmented reality campaigns can catch consumer's attention and serve as a valuable marketing strategy.
Via Kamal Bennani
Social media activity is an increasingly important factor in search rankings.
It’s no secret that the search engine optimization landscape has changed dramatically and the factors that influence high SEO rankings have changed as well. The reality is the web is now highly social, and this dramatically changes search. With so many highly evolved social media platforms, it’s hard to decipher which platforms have the most impact on SEO (see also: The Difference Between SEO and SEM). In this article, we will dig into the world of modern SEO to see not just how social media affects search, but which social media platforms have the most impact on search optimization. Read More: http://www.business2community.com/seo/facebook-twitter-social-platform-affects-seo-0809055
Via Antonino Militello
Engagement is an emotional connection. It's the DNA of the relationship. The intensity of the emotion is equal to the connection to your brand. If you don’t put your heart into engaging customers, your competitors gladly will. The apathetic shall walk alone.
Via Kamal Bennani
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Via Neil Ferree
advocatDeveloping employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?
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Where speed & upper limits favor social, metrics & intent move in the way of search. Take the best of both worlds
Ce graphic-article illustre en quelques secondes les 7 avantages du webmarketing via les réseaux sociaux! Mais ne mettez pas de côté votre site internet, les 2 sont autant important et fonctionnent ensemble!