New Customer & Shopping Experience

PSFK’s President of Research, Scott Lachut, introduces a new vision for digital engagement.

No matter how easy and fun it has become to shop online, sometimes customers just want to visit an actual store.

The Future of Shopping: Trapping You in a Club You Didn't Know You Joined

Brands are looking to artifically intelligent customer service to better expedite requests and anticipate consumer needs

With digitization driving change at an exponential rate, the only way to ensure long-term competitive advantage is to see the future better than everyone else.

Yoox Net-a-Porter is eyeing the Middle East, having sold a €100m stake to Alabbar Enterprises, the Dubai-based owner of Emaar Properties, which includes the Dubai Mall: the world's most visited lifestyle destination. “The world’s biggest online retailer is joining forces with the world’s biggest brick-and-mortar retailer,” Federico Marchetti, Yoox Net-a-Porter CEO, said. For Marchetti, who became CEO of the newly merged company in March 2015, this is his boldest move yet. When Net-a-Porte

Barneys New York digitally enhances the shopper experience

Photos by Johannes Schwartz A pair of Dutch designers are turning the tables on "fast fashion." Tired of playing the role of "unpaid vendors of ideas" for

How does artificial intelligence fit in the old model of UI?

Sometimes exponential technologies hide in plain sight. Their innovation speed, market size, and number of practical uses seem to be progressing linearly, until suddenly they tilt upwards and turn on... read more

Immersive social environment in a virtual reality city aims to provide rich cultural and educational experiences

The race is on to create experiences that captivate your customers – and result in strong brand affinity and loyalty.