Elon Musk's social media platform X, formerly known as Twitter, announced it will launch peer-to-peer payments this year.
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Patrice Meilland's comment,
June 7, 2015 4:12 AM
successfully motivating and building up the ecosystem is becoming paramount in a connected world, and many great ideas or solutions have failed on this account. let's see ifApple can turn this one around !
Vineet Anand's comment,
June 7, 2015 2:26 PM
Patrice - you are spot on the the need to create the ecosystem that has good subscription from merchants and Apple phone users. With the onset of Samsung Pay, Andriod Pay, and Paypal - there will be a growth on paying with mobile phones, however it will take time for phone user adoption as current user experience is very similar to taking out a card at POS. Loyalty and coupons within the apps can generate greater traction - Android Pay is touting that capability and Apple will launch its Apple Pay2.0.
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X as part of it 2024 strategy plans introduce P2P payments around in Q2/Q3 of this year. X has 14 MT licenses with more in stages of approval.
Part of X strategy (Musk) is to create a WeChat like super app that he calls 'everything app' and to take over entire financial lives without a bank account. As Musk states X will bring “the power of living more of your life in one place".
Super apps have not seen traction outside of Asian markets - do they have a place for developed markets with the growing workforce of Melliniials and Gen-X that will dominate commerce(banking, payments, investments...) and are digital savvy consumers.