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How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up I’m catching up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant.
You can listen to the audio podcast
Really interesting case of B2B company use of social media - Maersk. Who would have thought?