Good Marketing
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Good Marketing
Marketing is sometimes perceived as deceitful or manipulative, with a goal to make us buying things that we don’t really need or at unfairly high prices.  It may also be viewed in an oversimplified manner, as “common sense” and “creative thinking”, limited to promotional activities and advertisement. On this site I will focus on positive aspects of marketing - changing the world for the better, establishing new trends, providing great customer service, engaging and creating shared value, corporate social responsibility and sustainability. I will also tell you how successful marketing strategies are rooted in understanding human psychology.
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Check Out Airbnb's Response to Hate Groups -- Worth Emulating

Check Out Airbnb's Response to Hate Groups -- Worth Emulating | Good Marketing | Scoop.it
Airbnb has emerged as a leader in the fight against those who promote hate and racial superiority, while other technology companies have failed in the wake of the Charlottesville attack.
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The woman giving the world an indigenous Australian version of Barbie

The woman giving the world an indigenous Australian version of Barbie | Good Marketing | Scoop.it
Lorna Munro, from Sydney, has set out to re-style Barbie and Bratz dolls. The result is beautiful, indigenous creations. What started as a hobby has now become a business, Lorna's Tribe.
Kasia Hein-Peters's insight:
Aboriginal Barbie
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Indian acid attack survivor is new face of fashion brand - BBC News

Indian acid attack survivor is new face of fashion brand - BBC News | Good Marketing | Scoop.it
An Indian fashion retail brand signs up acid attack survivor and campaigner Laxmi Saa to be the face of its new range of designer outfits for women.
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For the First Time, Gap Will Feature Models With Down Syndrome in Campaign

For the First Time, Gap Will Feature Models With Down Syndrome in Campaign | Good Marketing | Scoop.it
"Our message is simple: Kids are kids regardless of their ability."
Kasia Hein-Peters's insight:

I am looking forward to seeing more diverse models in other companies' campaigns as well. It's time that advertisement better reflects the society as it is.

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Your Start-Up Life: Why Diversity and Freedom Are Good For Business

Your Start-Up Life:  Why Diversity and Freedom Are Good For Business | Good Marketing | Scoop.it
Frank Toskan tends to shy away from the media and rarely boasts about his success, even though he was responsible for opening some 300 MAC Cosmetics stores worldwide in just 15 years.
Kasia Hein-Peters's insight:

M.A.C. story. Interesting.

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Airbnb Super Bowl Commercial 2017 (We Accept)

Airbnb Super Bowl Commercial 2017 #WeAccept #SB17 Airbnb Super Bowl Commercial 2017 Airbnb Super Bowl Commercial 2017 Airbnb Super Bowl Commercial 201
Kasia Hein-Peters's insight:
Airbnb's ad is amazin!
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The Evolution of Barbie | Barbie

Imagination comes in all shapes and sizes. That’s why the world of Barbie is evolving. See the inspiration behind the new dolls and meet the team that made i...
Kasia Hein-Peters's insight:

Finally, Barbie is becoming more "real" - tall, short, curvy, with different skin tones.

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The L'Oréal Chemist Who's Changing The Face Of Makeup

The L'Oréal Chemist Who's Changing The Face Of Makeup | Good Marketing | Scoop.it
A simple side project to develop a richer line of foundation has given rise to a company-wide campaign to break color barriers.
Kasia Hein-Peters's insight:

L'Oreal is discovering a multiethnic world... :-)

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Dolls With Disabilities Launch After Successful #ToyLikeMe Campaign

Dolls With Disabilities Launch After Successful #ToyLikeMe Campaign | Good Marketing | Scoop.it
The traditional Barbie doll with long blonde hair, an enhanced chest and stick thin legs is hardly a toy that many young children can relate to, especially those with disabilities.

But thanks to t
Kasia Hein-Peters's insight:

I really like this initiative! Not only it teaches kids diversity, but also allows for individualization through 3D printing.

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Five things brands can learn from Starbucks' Race Together backlash

Five things brands can learn from Starbucks' Race Together backlash | Good Marketing | Scoop.it
Starbucks is at the center of a social media firestorm as a result of its Race Together campaign.
Kasia Hein-Peters's insight:

Controversy continues around the Race Together Starbuck's campaign

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