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The psychological drivers behind the sharing economy provide valuable insights for marketers in any industry. 
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As part of their series on mobility, Deloitte University Press explored how human behavior can cause delays in the adoption of new technology in the article “Framing the future of mobility: Using behavioral economics to accelerate consumer adoption.”
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For the hundreds of brands that participated in #RAKWeek and #RandomActsofKindnessDay in February, it was the perfect pairing of brand storytelling with an authentic, human and timely message. Kindness is cross-disciplinary, after all. And the campaign’s stellar results provide important insights on effective cause marketing. For purpose-driven brands, there’s a lot to be learned from this particularly successful campaign. We’ve condensed some of this wisdom into three tips.
Kasia Hein-Peters's insight:
Positive psychology concept of "random acts of kindness" has been adopted by some brands...
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The marketing industry has started using neuroscience, but the results are more glitter than gold
Kasia Hein-Peters's insight:
Understanding of human psychology and proper testing lead to successful advertisement. Neuroscience can help, but is not a holly grail.
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Visual marketers need to choose images that we can identify and empathise with, but how to achieve that? Ritika Puri says psychology has the answer
Kasia Hein-Peters's insight:
"People rate happiness as being more important than any other life outcome including living a life with meaning, become rich, and getting into heaven. It’s this reason why lifestyle photography featuring authentic happiness drives sales."
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Customer experience is both functional, and emotional. Read our blog to find out how to fulfil these customer needs http://t.co/ucuycgx5Mf
Kasia Hein-Peters's insight:
Not a rocket science, but very useful indeed.
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Nostalgia is a powerful emotion that could result in serious sales for your ecommerce company. So, how can you tap into that?
Kasia Hein-Peters's insight:
Emotions help to connect with customers
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Trying to pitch your content to various editors/publications? Columnist Kelsey Libert explains how you can use psychological principles to achieve greater success.
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Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.
Kasia Hein-Peters's insight:
READ to develop your story
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Excellent read -
Kasia Hein-Peters's insight:
I also admire Apple marketing skills. The only tactic, which I do not support, is creating the feeling of scarcity - this is basically manipulation of a customer. Not a good marketing, Apple!
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Learn how to use the psychology of excitement to make your marketing more engaging.
Kasia Hein-Peters's insight:
How to create the feeling of excitment
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We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start if we want to learn more about the psychology of marketing can feel daunting.
Kasia Hein-Peters's insight:
Lots of great resources on psychology of marketing
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The key words are needs and actions, and the best brand marketers paid attention to their marketing, psychology, and philosophy professors. They have seen through experience that Maslow's Hierarchy of Needs and ...
Kasia Hein-Peters's insight:
How understanding of human behavior can help a marketer
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When you know your audience's pain points, connections come easily. Go beyond consumer psychology to find, address, and relieve your readers' hurts.
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The framing effect is a powerful tool in your persuasion arsenal. This post takes an in-depth look at how to use it to fo from blah to wow.
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"The great writer's gift to a reader is to make him a better writer."
Kasia Hein-Peters's insight:
As marketers, we need to understand storytelling really well.
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From
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3 Rules of Psychology in Sales and Marketing by Douglas Karr on Marketing Technology
Kasia Hein-Peters's insight:
Marketing is a commercial arm of psychology...
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The Psychology of Free Samples: Providing free samples can have a number of benefits, including generating a more positive in-store experience, making...
Kasia Hein-Peters's insight:
People like free everything!
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Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in behavioral psychology. They understand what makes p…
Kasia Hein-Peters's insight:
Marketers should know principles of behavioral psychology
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() How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium but accessible.
Kasia Hein-Peters's insight:
New approaches to packaging are based on neuroscience
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Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by …
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A look at what a handful of social media psychology studies can teach us about social media behaviors, ourselves and our marketing.
Kasia Hein-Peters's insight:
Psychological insights may help you in creating better marketing communication...
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Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising.
Kasia Hein-Peters's insight:
A few useful tips
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How does consumer psychology affect your business? In more ways than you think. Learn how to adjust your marketing message to resonate with your buyers.
Kasia Hein-Peters's insight:
It's good to know psychology and how it can be used for your marketing strategy
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