Looking Forward: How Will 3D Printing Affect Business and Marketing? | Public Relations & Social Marketing Insight | Scoop.it

Technology could be entering a brave new world with the advent and adoption of 3D printers. The machines are highly versatile and their uses are only limited by our creativity. 3D printing is wowing entrepreneurs and enthusiasts because of its extreme flexibility.

 

It has applications for almost any industry or field. Matt Petronzio on Mashable has a wonderful write-up explaining just exactly what 3D printing is, as well as mentioning that by 2015 the market is expected to reach $3.7 billion, up from $1.7 million right now. Looks like there’s obviously a market here to take advantage of.

 

But how exactly could 3D printing help businesses and agencies reach consumers? I’ve got a few ideas. Printing to Reach Customers For businesses and agencies looking into the future, adopting 3D printing for marketing could very well be viable. If 3D printing becomes widespread and cheap enough for consumers to have their own printers, it will create an entirely new way to reach customers and fans of your products, brand, or business....