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The H&M-backed fashion house ivyrevel has teamed up with Google and Mediamonks to push the boundaries of wearable technology to new limits. The trio have created the data dress: a personalized garment designed by collecting information from users via a smartphone app. Aptly named ‘coded couture,’ the app uses Google’s awareness API—a recent development for smarter applications.
Announed at Google’s I/O developer conference last year, the new API facilitates the collection of data such as where you are, what you are doing, and even the local weather. This can now be employed by applications to react more intelligently to the current situation of every user. Already famous for their philosophy of merging fashion with innovative technology, swedish brand ivyrevel’s new app uses this personal information collected by Google for a seemingly alternative purpose – to create bespoke dresses.
The application tracks its user’s daily activities, and translates the information into fabric form. The result? A data-driven dress that is tailored exactly to the needs of the wearer....
Google x ivyrevel's new data-driven dress takes personal information from your smartphone to create a design that is perfectly tailored to your lifestyle.