Public Relations & Social Marketing Insight

Many people believed that modern technology will first replace the low wage jobs from the industries that are dependent on manual labor rather than intellectual work. However, the latest innovations in robotics and A.I. tend to contradict our previous beliefs: we are now entering a new era, of A.I. based design that hopefully, will change everything for the best.

 

Until recently, computer generated design was regarded more as a sci-fi idea rather than a reality. The development of artificial intelligence was focused on other goals and nobody could have dreamed about it being capable of actually delivering something useful to mankind. Sure, we all have at least once admired beautiful fractals generated by computers but let’s face it, they were not actually visual designs. They were visual math and nothing more.

AI and machine learning are central topics right now for anyone involved, not just in marketing, but in the whole lifecycle of the customer experience, through sales, service and retention. Massive advances are taking place in the space, and DMN is keeping on top of them.Here are some of our favorite recent AI pieces.

Representing 1,300 Google AdWords accounts and more than 176,000 active campaigns, the iProspect report provides an analysis and overview of the trends and opportunities relevant for brands that are taking a strategic, performance focused approach to paid search marketing.i

iProspect’s Q1 year-over-year Google AdWords data showed strong mobile growth in terms of both impressions and clicks. Volume on desktops and tablets, however, was down, indicating an overall decrease in demand for those devices. Other key findings include:

Cost per click increased across all devices, reaching the highest CPC recorded since this report’s inception in 2014

Mobile CPC saw a particularly significant increase, up 40% YoY, further closing the gap on desktop

Mobile click share also continued to grow, as advertisers adapted their strategy based on the device-specific search preferences of consumers, and now represents 59% of all paid search traffic

Google Shopping investment continued to grow, with advertiser investment up 44% YoY.

Voice search, for instance, is quickly becoming the search method of choice for many consumers, says the report. Today, 500M people use a voice search-powered digital assistant of some kind, and half of all searches will be voice searches by 2020 (Tractica, 2016)....

The Mirai is Toyota’s car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests.

The catch? The campaign was written by IBM’s supercomputer, Watson. After spending two to three months training the AI to piece together coherent sentences and phrases, Saatchi LA began rolling out a campaign last week on Facebook called “Thousands of Ways to Say Yes” that pitches the car through short video clips.

“When we started to look at the people who were going to be interested in this car, we realized it was people who were new technology adopters,—it was psychologists; it was engineers,” said Chris Pierantozzi, ecd at Saatchi LA. “So we wanted to make an ad for almost every single potential buyer of this car—one for every type of Mirai driver.

”First, Saatchi LA wrote 50 scripts based on location, behavioral insights and occupation data that explained the car’s features to set up a structure for the campaign. The scripts were then used to train Watson so it could whip up thousands of pieces of copy that sounded like they were written by humans....

Artificial Intelligence is being hailed as the new linchpin of the tech industry. Although machine learning algorithms have been around for decades, the advances in hardware processing capabilities and access to big data have ushered in a new era of AI applications. Areas like healthcare, IoT, and cybersecurity, where there are a massive number of data points available, were quick to adopt and experiment with AI algorithms. But deals are slowly emerging in other verticals like legal tech, travel tech, real estate, and media & entertainment. From established law firms investing in AI startups to smart money VCs backing AI companies in the gaming industry, newer possibilities are emerging every day.

“Just as electricity transformed almost everything 100 years ago, today I actually have a hard time thinking of an industry that I don’t think AI will transform in the next several years.” - Andrew Ng, former chief scientist at Baidu

The artificial intelligence deals tracker shows the distribution of AI deals across different categories. We focused on some of the emerging AI categories in the lower half of the heat map to analyze the use cases for AI in these industries, VC interest, startup funding, and notable startups to watch....