Public Relations & Social Marketing Insight

Amazon has been experimenting with the pop-up store concept for a number of years. They have opened up dozens of locations in malls all over the United States. It looks like Amazon intends on opening 30 new locations all over the United States so people can easily buy Kindle e-Readers, Fire Tablets and Echo Speakers for the holidays.

Amazon is on a hiring spree to find temporary and permanent employees, which suggests that the stores could be semi-permanent installations.  They are looking for staff in Texas, Washington, New York, Florida and dozens of other States.

Additionally, it looks like Amazon is also looking to hire a major executive to oversee all of the pop-up stores and implement a unified strategy, design and stock each location with more products. Having a dedicated person in charge is a good move if Amazon plans on expanding this program in the coming years....

The online marketplace isn’t afraid of chewing brands up and spitting them out, and it has never been more important for brands to ensure their digital offerings rise above the rest. Here’s why developing a strong sense of consumer trust is do or die…

In today’s digital-first world, consumers have a weapon at hand for cutting through the communication crowding their attention: choice.

When it comes to the services and products they allow into their daily lives, consumers prioritise and discern based on personal interest and time available. The implication for brands is to appreciate that their customers’ attention is a privilege, and to deserve it their content should be personalised.  When executed properly, brands undoubtedly reap the rewards of building and maintaining customer confidence....