Amazon quietly launches its own social media influencer program into beta | Public Relations & Social Marketing Insight | Scoop.it

Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is currently in beta testing as of a couple of days ago.


Similar to the Amazon Affiliate program, the new program will offer influencers commission on products sold, but is not open to the public.


One of the key things that makes the new Influencer program different from Amazon Affiliates is its exclusivity.


Today, anyone can sign up to be an Amazon Affiliate, which lets you build links and shopping ads that you can use on your own website or blog. When a reader clicks through to buy the product, the affiliate receive a commission on those sales, which varies by product type.


Amazon Influencers, meanwhile, must submit an application to be considered for inclusion....