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Amazon's Alexa, the personal assistant that launched with the Amazon Echo smart speaker, completely dominated this year's Consumer Electronics Show. Just ask anyone: "Alexa Just Conquered CES. The World Is Next," read one Wired headline. CNBC, the BBC, MIT Technology Review, and many others all had equally laudatory reports.
Companies like Ford, Huawei, LG, as well as a long parade of startups, all unveiled home appliances, phones, cars, and more gadgets with Alexa integration.
It's a reflection of the sheer power that Amazon is starting to wield in the nascent smart home market, as a growing number of people come to rely on their Echo devices to run their homes and to automate their lives. The market for the Echo is still small compared to smartphones, but it's growing fast....
Business Insider says no matter how many Google Home devices the search giant sells, Google is playing on a field that's tilted in Amazon's favor.