Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Amazon unveils Black Friday deals

Amazon unveils Black Friday deals | Public Relations & Social Marketing Insight | Scoop.it

Starting Wednesday, the e-commerce giant is offering deals on a variety of products, including toys, electronics, kitchen and home goods and video games.


However, the company said many of its top deals will be offered during the "Turkey 5," which starts on Thanksgiving Day and runs through the Monday following the holiday -- known as Cyber Monday.

 

Samsung, LG and Sony TVs and is reducing some prices of Barbie, Hot Wheels and Fisher-Price toys by as much as 50%.

Jeff Domansky's insight:

Ever wanted to see how Amazon packages are assembled and shipped? This CNN news clip shows how robots enable packaging and shipment with less than 60 seconds of human handling. Recommended viewing. 9/10

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Why Amazon is suddenly swimming in profit

Why Amazon is suddenly swimming in profit | Public Relations & Social Marketing Insight | Scoop.it

In the fourth quarter of 2015, Amazon.com Inc. posted a profit of $482 million, more than double its previous highest-earning quarter. In the two quarters since, profits continued to rise, to $513 million in the first quarter and $857 million in the second quarter. In the first six months of 2016, the company’s combined profit was $1.37 billion—no other half in Amazon’s history is in the same universe.

So after years of reporting little to no profit, Amazon is now posting record gains quarter upon quarter. At the same time, its expenses are growing faster—26.4% in the first half of 2016 versus 17.5% in the first half of 2015.

So what’s propelling Amazon into profitability? Let’s look at the numbers.

First, there’s revenue. Amazon’s compound annual growth rate from 2012 to 2015 was 20.5%.....

Jeff Domansky's insight:

Here's a look at why Amazon is 'suddenly" in the money.

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How Retailers Will Survive In The Amazon Era

How Retailers Will Survive In The Amazon Era | Public Relations & Social Marketing Insight | Scoop.it

There’s no way around it—the past year has been rough for retail. Even the stalwarts have taken a hit: Nordstrom had a terrible run on NASDAQ; Macy's cratered, with its stock ending 2015 40% down for the year; and Walmart is shutting down over 250 stores nationwide. Why so much bad news, so fast?

Well, there are a few incidental reasons, such as an economy that has people saving instead of spending, and an unseasonably warm Q4 that kept families away from seasonal purchases, like a new space heater or down jacket. But, it’s also about a little company in Seattle called Amazon, which is steadily eating the world of retail. And when we say eating, we mean in one bite; according to The Motley Fool, about one of every three product searches begins at Amazon.

Just think about what this means for other retailers. A third of their potential customers are starting at their competitors’ front door, leaving them clamoring for scraps and losing costly acquisition dollars (and margin) to the likes of Google and, increasingly, Facebook. And as Amazon enhances Prime, their base of customers grows and becomes increasingly loyal....

Jeff Domansky's insight:

Valuable perspective on retail trends and how it will survive in the Amazon era.

Alvordu Brian's curator insight, March 18, 2016 1:28 AM

Valuable perspective on retail trends and how it will survive in the Amazon era.

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Amazon to Open 100 Pop-Up Stores in 2017

Amazon to Open 100 Pop-Up Stores in 2017 | Public Relations & Social Marketing Insight | Scoop.it

Amazon has been experimenting with the pop-up store concept for a number of years. They have opened up dozens of locations in malls all over the United States. It looks like Amazon intends on opening 30 new locations all over the United States so people can easily buy Kindle e-Readers, Fire Tablets and Echo Speakers for the holidays.


Amazon is on a hiring spree to find temporary and permanent employees, which suggests that the stores could be semi-permanent installations.  They are looking for staff in Texas, Washington, New York, Florida and dozens of other States.


Additionally, it looks like Amazon is also looking to hire a major executive to oversee all of the pop-up stores and implement a unified strategy, design and stock each location with more products. Having a dedicated person in charge is a good move if Amazon plans on expanding this program in the coming years....

Jeff Domansky's insight:

Amazon plans to open more than 100 pop-up stores across the US.

Mathilda Carlier's curator insight, August 18, 2017 4:34 AM
Amazon experiment pop-up store for 2017 in The United States. He open 30 locations.
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These were the top-selling non-Amazon items on Prime Day from around the world

These were the top-selling non-Amazon items on Prime Day from around the world | Public Relations & Social Marketing Insight | Scoop.it
Tuesday marked the second annual Amazon Prime Day, which provided Amazon's premium members with deep discounts on a number of products.

The deals were available in 10 countries, with featured deals in each region.

While many of the Prime Day sales were for Amazon products — Alexa, the Fire TV stick, and more — there were a few discounts on other products.

The list of the most popular products in each country, as announced by Amazon, was quite a collection of goods. The top-selling item in Japan was a breakfast cereal; in the US, a pressure cooker was the most sought-after purchase.
Jeff Domansky's insight:

This is a fascinating list with some very interesting differences between countries.

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