Public Relations & Social Marketing Insight

Do you want to create social media videos for your business?

Is your lack of video creation skills holding you back?

The right apps make it easy to produce social videos by yourself in minutes.

In this article, you’ll discover three tools and step-by-step tutorials to help you create stunning promotional videos....

Animoto for iPad lets you make highlight movies of your photos and videos with a good balance of speed, simplicity and customization. according to Walt Mossberg at re/code.

According to a study led by Animoto, an online video creation service, 73 percent of survey respondents said that they were more likely to buy a product or sign up for a service if they watch a branded video that explains the product or service. What does this mean for business owners? It means that you need to look into incorporating different kinds of marketing videos on and off your website to stay connected to your consumer.

Product Videos: Behind the Scenes, Feature Showcase, and How It’s Made
Animoto says that 67 percent of videos watched were instructional videos and 64 percent were product and service videos. General product videos showcase the angles of a product and explain its primary features and benefits. Product demonstrations explain how a product works, and answer common customer questions. Behind the scenes videos show the story behind your product or service and show how your videos are made....