Anonymous Hacktivists Choose Targets of Opportunity | Public Relations & Social Marketing Insight | Scoop.it
Hacktivism, as practiced under the name Anonymous, is about public relations opportunism and any organisation could become a target if a political rationale can be retro-fitted to the attack, according to a leading web security researcher.

 

"In hacktivism it's all about the PR impact," Tal Be'ery, web security research team leader at Imperva's Application Defense Center (ADC), told CSO Online. "It doesn't matter to the press whether a really significant site was taken down, DDoSed or whatever. It's all about being successful, no matter what."

 

From a PR point of view, the specifics of how the hacktivist affects the target don't matter. Whatever happens, the hack will generate media coverage for the cause....