Why is the Apple Watch a bit, well, boring?
Because the next set of problems Apple has to solve is so much less fun than the last....
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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Scoop.it!
...Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these announcements and coveting their invitations to attend the media briefings in person as if they were non-transferable invitations to a royal wedding. Yet today’s Apple announcements are the latest example that this passion for the brand is slowing eroding – and along with it may go their biggest strategic advantage as well. Let me explain. Apple, perhaps more than any other consumer brand, has always relied on evangelism from early consumers to propel its success. The loyal Apple devotees rave about the new device, and bring new consumers to it despite the significantly higher price tag than competitors. This raving led to their market share growth, ability to charge a premium for less and penchant for dictating unfavorable terms to strongarm partners such as mobile carriers into desperate exclusive partnerships to sell their products. The big announcement of the iPhone 6 and Apple Watch today signifies that this era may be over for five reasons...
Jeff Domansky's insight:
Rohit Bhargava wonders if Apple has hit the fanboy wall? 
rodrick rajive lal's curator insight,
September 10, 2014 12:11 AM
I guess this article is a reflection of what is taking place all over the world in some instances, globalization and collaboration have resulted in the passing away of Brand Dominance! So, it is also about the end of Operating systems that come with expensive single user licences, thus you have open market solutions like Linux, and the Android operating systems. These are open operating systems and are in most cases free. Is that why Android based phones are edging over those phones which have proprietory Operating systems? |
Interesting point of view on Apple's newest creation, the market and the marketing challenge.