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Scoop.it!
For B2B companies, the growing importance of e-commerce is taking an increasingly central role in business marketers' minds, but building a mobile commerce presence may soon become a priority. 
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Scoop.it!
To help our clients understand their buyers, SiriusDecisions conducts significant and objective primary research. One of the most interesting discoveries revealed via our most recent b-to-b buying study is that there is not one buyer's journey. In fact, there are three common, distinct scenarios of buying behavior that we isolated. It's important to know which buying scenario that an offering or campaign is associated with in order to align go-to-market strategies to how b-to-b buyers buy.
Jeff Domansky's insight:
Three key buying decision scenarios every B2B marketer should know.
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B2B and e-commerce trends are worth noting for marketers.