Public Relations & Social Marketing Insight

If Tumblr is more of a social network than a blogging platform, then Babblr may be just the thing that its users are clamoring for: It's an integrated chat client for the platform that lets you communicate with your Tumblr friends and followers...

 

... After authenticating with Tumblr, the Babblr interface shows you a list of followers and those you’re following, and lets you initiate instant messaging-like chats with others on Babblr. You can also organize your followers into groups, which is useful for those with larger communities, or who just want to have more directed conversations. The messaging app is designed to be family-friendly, too, as it censors curse words by turning them into silly or nonsense phrases like “fudge this” or “schmeggs.” (The F word and S word, respectively.)

 

The Babblr team has been working on the client for about six months, and as of two months ago, they allowed people to discover it on their own through search and other posted links, in order to try it out....