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There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions like, “What implications does Facebook Instant Articles or Apple News hold for publishers?” “Are traditional publishers going extinct?” and “How can publishers survive in this digital first world?”
I’m here to put these questions to rest. It’s no secret that consumer behaviors have changed. People don’t wait hours to read a long-form article when they can jump on Twitter and see the latest tidbit. Speaking of Twitter, social networks have been a primary driver in this shift in consumer behavior. Thanks to social media, the newsroom isn’t always the first to break the news.
Nowadays, your average tweeters and Instagrammers often beat traditional reporters to the scene, breaking stories and posting real-time updates before news outlets.
Take The New York Times’ coverage of the Brussels Bombings, for example. One of the most notable and trustworthy sources for news became aware of the attacks when a London-based editor found a tweet about smoke at the Brussels airport. Twelve consecutive hours of live reporting ensued and brought millions of eyeballs to the Times’ website — all thanks to that one tweet....
If you're publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that.