Public Relations & Social Marketing Insight

In SEO’s never-ending evolution, algorithms are continually assessing different elements to determine where brands rank. I remember the time, “back in the day,” when you could often get ahead with only rudimentary SEO tactics like keywords stuffing, e-zine posting, and even article spinning.

Oh, but how things have changed. Search engines have never been more sophisticated, and Google is relentless in its pursuits of providing users with the best experience possible.

One element of SEO in particular that’s garnered a lot of attention recently is brand signals....

...Brand is the story you tell and the position you occupy in people's minds. Do they file you under "high-end bespoke couture"—or "fast fashion?"

There are markets and target audiences for everything but it's your job as a business owner or marketing leader to be crystal clear about the image for which you're aiming and how that influences everything from pricing to distribution to customer experience to—yes—visual identity....