Public Relations & Social Marketing Insight

The next day at the conference, I was pleasantly surprised to see successful brands like Bolthouse Farms, Clorox, and Kimpton Hotels speak about their content marketing strategies in the same light.

Content marketing is still an evolving concept for many brands, and securing budgets, internal resources, and executive buy-in were a few of the many challenges that everyone in the room faced. But as Dusty DiMercurio from Autodeskmentioned, content marketing is “Marketing Salvation.” A way for brands to reinvent themselves and tell their narrative in an undisruptive way.

So these marketers fight on and prove out their success like a startup – by being spontaneous, hiring employees that embody the brand to tell their stories, and starting small, testing, and learning along the way....