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In the latest of our posts looking at how major brands use the four main social networks I’ve decided to turn the spotlight on Pepsi.
The drinks brand is forced to play second fiddle to Coca-Cola’s global dominance, and is unlikely to ever match its rival’s huge social following.
However it should still make an interesting case study, particularly with its long list of brand ambassadors. This post follows on from similar blogs looking at brands such as McDonald’s, Nike, Burberry and Walmart.So without further ado, here is a quick overview of how Pepsi use Facebook, Twitter, Pinterest and Google+...
Issues, Pepsi case study and useful social media lessons Be sure to read the comments which show the challenges of search engines pre-screening results by location (UK).