Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Tour de Pants: Cosby, Jared, And Trump

The Tour de Pants: Cosby, Jared, And Trump | Public Relations & Social Marketing Insight | Scoop.it

It’s been a painful time for fans of Subway guy Jared Fogle, and beloved sitcom dad and sometime Jello pudding pop pusher Bill Cosby. Add Donald Trump to the mix and it’s been one weird week.


The Donald, once again, proved to be the Trumperian Candidate, lighting up the brain circuits of listeners with his finger-pointing, reality-defying bombast. It’s almost as if he speaks an alternative language, which is catnip for the media.


But given the wild nature of Trump’s statements, it was not surprising  that most of the major brands and companies he’s affiliated with have dropped him....

Jeff Domansky's insight:

Barbara Lippert's editorial is a must-read. Only in America!

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The Fake Corporate Twitter Hack #Fail

The Fake Corporate Twitter Hack #Fail | Public Relations & Social Marketing Insight | Scoop.it

Chipotle was the latest brand to engage in a “fake Twitter hack” marketing stunt, following in the footsteps of MTV and BET a few months ago. The intention behind these stunts is to clearly boost fans and followers for their brands, but, unfortunately, exposes a major flaw in how brand see their customers and how their perception of social is flawed. Furthermore, these types of theatrics deter from the game-change possibilities of how brands and customers can build mutually beneficial and long lasting relationships through these platforms...

Jeff Domansky's insight:

The problem with "faking" as a branding or marketing strategy is that it eventually dilutes or negatively impacts your brand or reputation or worse. A great brand is honest, true and trustworthy.

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