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...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.
This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.
To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy. Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.
An interesting analysis of today's connected generation.
Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.
Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.