Public Relations & Social Marketing Insight

Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet?

We’ve been excited to test and experiment with answering that question by trying out headline ideas, power words,psychology, science, and more.

Now we’re happy to share the quantitative numbers—based on 1 million tweets from Buffer users—about what seems to drive the most clicks, retweets, and engagement on Twitter!...