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Sustained incremental growth in the consumer package goods (CPG) and retailing industries has never been more elusive. Consumer trends are leaning increasingly toward less processed, more health-conscious products. At the same time, traditional manufacturers and retailers are grappling with declining foot traffic and rapidly evolving e-commerce purchase options.
But some CPG and retail companies are working hard to stem the tide—putting the customer’s wants and needs first, so they can be smarter at anticipating the needs of today’s rapidly evolving tastes. Here are two recent examples of CPG companies and one retail enterprise that have successfully innovated by becoming customer-centric:...
Several good marketing lessons from these consumer packaged goods case studies.