The posh Mayfair hotel Claridge’s has unveiled its 2016 Christmas Tree, an annual tradition. Designed by Apple Chief Design Officer Sir Jony Ive and Industrial Designer Marc Newson, two of the world’s most respected and influential designers, this year’s was more than just a decorated tree, it was – in industry parlance – an ‘immersive’ experience.
Claridge’s Christmas Trees from 2009-2016
For the past seven years Claridge’s has invited a favourite guest to reinterpret the tree in their own distinctive style.
Very creative and very pricey.