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As a marketer, you are probably already aware that images are important. They're easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience to better understand what you are talking about, plain and simple.
Cinemagraphs can take things a step further.
What is a cinemagraph, you ask? The artists over at Cinemagraph.com – where the cinemagraph was essentially born – describe them as "an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.
"In plain English, a cinemagraph is really just a fancy GIF – a file format often used to create short, infinitely-looping animations for the web. Check out the example below....
A cinemagraph is a short video that plays endlessly on a loop. A bit like a GIF. Here's how to create on to incorporate into your marketing efforts. HubSpot offers a tutorial but you'll a camera or smartphone, a tripod and Photoshop.