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Yesterday, the architect behind Coca-Cola's content strategy, Jonathan Mildenhall, took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes.
Why? Because he told an epic series of stories. And he told these stories, by sharing stories, in order to teach how to tell stories. (Whoa, meta, right?)
But when all was said and done, after Mildenhall delivered his keynote, the same questions we hear time and time again came up."How do I create that kind of content without Coca-Cola's budget?"...
Hubsopot is one of my favorite sites. In this article they discuss what was the motivation behind the marketing campaigns and then elaborate on how anyone could use a similar strategy.
This article tells us how efficiently conducted marketing in regards to creating a campaign for Diet Coke (Branding).