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B2B Beat: 12 Revealing Marketing Quotes from CES

B2B Beat: 12 Revealing Marketing Quotes from CES | Public Relations & Social Marketing Insight | Scoop.it
From business.linkedin.com - January 9, 2017 11:41 AM

The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers.


AI, AR, and VR are poised to be transformative technologies for marketers — if not right this minute. For the most part, aside from some tentative and necessary experimentation, marketers remain focused on what can help them immediately.


This cross section of 12 quotes from the CES sessions indicates that marketers, for now, will pay more attention to more familiar acronyms, such as CM (content marketing); DDM (data-driven marketing); and CX (customer experience) than to AI, AR, and VR:...

Jeff Domansky's insight:

12 quotes from the Consumer Electronics Show show that marketers are intrigued by new technologies such as AI, AR, and VR, but are hesitant to invest heavily in these nascent technologies right now.

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The 6 Best Ideas From CES 2017

The 6 Best Ideas From CES 2017 | Public Relations & Social Marketing Insight | Scoop.it
From www.fastcodesign.com - January 6, 2017 11:24 AM

There is no feeling as equally overwhelming and futile as walking through the convention halls of Las Vegas, staring at 1,000 identical TVs, and trying to squint out the future between the bezels. But the annual Consumer Electronics Show, going on now, really is the best place to get a peek at the world to come.


With every major electronics manufacturer in attendance, jockeying for attention from the crowd, you can spot not just the incremental improvements but the true paradigm shifts that could change the way we work and live. Here are some of the best ideas out of CES 2017....

Jeff Domansky's insight:

From cars that transform into your apartment to programmable Lego bricks, the future is being built all around us. That's the wonder of the Consumer Electronics Show.

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CES: The Next New Gadget Is TV

CES: The Next New Gadget Is TV | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - January 6, 2015 11:11 PM

Advances in almost every facet of consumer electronics -- everything from robotics to drones to wearable “quantified self” technologies to the ubiquitous Internet of Things -- are on hand here this week as the Consumer Electronics Association’s annual CES conference is poised to kick off, but it’s an old consumer favorite -- television, albeit a new-and-improved version -- that is projected to be the next big thing.

Shipments of so-called 4K ultra high-definition TVs are projected to reach four million units in 2015, an increase of 208% over 2014, according to preliminary findings from the U.S. Consumer Electronics Sales and Forecasts study, which will officially be released by the CEA on Tuesday.

The study also finds that a third of consumers (33%) may purchase a 4K TV within the next three years, while 44% said they are likely to purchase a “smart” or Internet-enabled TV, a function commonly available with 4K UHD televisions....

Jeff Domansky's insight:

And the Oscar for the most interesting new technology at the Consumer Electronics Show goes to... TV? You're kidding right? Nope. Find out more.

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CES 2017: Winners and losers

CES 2017: Winners and losers | Public Relations & Social Marketing Insight | Scoop.it
From mashable.com - January 8, 2017 12:21 PM

CES is more than just a showcase of what the latest technology has to offer — it's a cage match of competing tech trends. The gadgets and technologies we'll be using tomorrow battle it out for our money and attention, and when the dust clears some inevitably come out on top.


This year's CES had a lot to say about smart homes, self-driving cars, laptops and more. There's a lot to be excited about in all those categories, but sometimes such rapid progress can leave some people behind. Here are the winners and losers of CES 2017:...

Jeff Domansky's insight:

Not a hyper-exciting CES this year but here's Mashable's list of who and what came out on top at CES.

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Why CES Is a Key Incubator for Marketing Execs

Why CES Is a Key Incubator for Marketing Execs | Public Relations & Social Marketing Insight | Scoop.it
From getwiser.com - January 4, 2017 10:50 AM

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest consumer electronics show in the world remains a must-attend event for forward-thinking advertisers.


A lot has changed since the first CES in New York, which showcased products from just 14 companies. Last year, it played host to nearly 4,000 exhibitors—with over 170,000 attendees getting a first look at new products and ideas.


As a svp of sales for CBS Interactive, I've worked with the CNET brand for over 18 years. I've watched more and more marketers make the trip to CES each year to understand how tech can help them better connect with consumers and which tech might help burnish their image as trendsetters....

Jeff Domansky's insight:

What's a CES and why it matters to marketing and PR.

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