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B2B Beat: 12 Revealing Marketing Quotes from CES

B2B Beat: 12 Revealing Marketing Quotes from CES | Public Relations & Social Marketing Insight | Scoop.it
From business.linkedin.com - January 9, 2017 11:41 AM

The 2017 edition of the Consumer Electronics Show, which concluded today in Las Vegas, featured boatloads of new technologies, driverless cars full of new technologies. Many of these advances, particularly Artificial Intelligence, Augmented Reality, and Virtual Reality, have great appeal to marketers.


AI, AR, and VR are poised to be transformative technologies for marketers — if not right this minute. For the most part, aside from some tentative and necessary experimentation, marketers remain focused on what can help them immediately.


This cross section of 12 quotes from the CES sessions indicates that marketers, for now, will pay more attention to more familiar acronyms, such as CM (content marketing); DDM (data-driven marketing); and CX (customer experience) than to AI, AR, and VR:...

Jeff Domansky's insight:

12 quotes from the Consumer Electronics Show show that marketers are intrigued by new technologies such as AI, AR, and VR, but are hesitant to invest heavily in these nascent technologies right now.

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Why CES Is a Key Incubator for Marketing Execs

Why CES Is a Key Incubator for Marketing Execs | Public Relations & Social Marketing Insight | Scoop.it
From getwiser.com - January 4, 2017 10:50 AM

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest consumer electronics show in the world remains a must-attend event for forward-thinking advertisers.


A lot has changed since the first CES in New York, which showcased products from just 14 companies. Last year, it played host to nearly 4,000 exhibitors—with over 170,000 attendees getting a first look at new products and ideas.


As a svp of sales for CBS Interactive, I've worked with the CNET brand for over 18 years. I've watched more and more marketers make the trip to CES each year to understand how tech can help them better connect with consumers and which tech might help burnish their image as trendsetters....

Jeff Domansky's insight:

What's a CES and why it matters to marketing and PR.

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