Public Relations & Social Marketing Insight

Name one brand that isn’t in social media.

Give up?

That’s because today, when something is not in social media, it probably doesn’t exist. People, events, brands, even government institutions are engaging their followers through social media.

Brands invest in social media marketing because it doesn’t just guarantee awareness or increase profit. Social media gives you a platform to be closer to your followers and ultimately earn their loyalty.

As a blogger, you may not have thought about it, but you need to see what you do as a business. You have to build your brand – if you want to succeed, that is.

A survey by The Social Habit showed that 53% of Americans who follow brands in social media channels are more loyal to those brands.