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A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your audience.
There are other avenues where your content can be marketed. There are podcasts and video productions which are effective in generating leads.
The key in content marketing is delivering your message to your audience regardless of the medium. Here are seven best practices you can follow to ensure effective content marketing:
7 content marketing best practices you should know.